Does Amazon Feedback Solicitation software work?
Many Amazon Sellers ask questions around this topic in multiple threads on Amazon Seller forums. A lot of people seem to provide the advice that such tools don’t provide much value, but merely create a nuisance.
We wanted to figure out if our tool at FeedbackEmails.com indeed provide any value or not — after all the real data is the source of truth.
What are Amazon Feedback Solicitation Tools?
Amazon Feedback Solicitation tools primarily provide a way for Amazon Sellers to trigger emails for orders they receive from Amazon automatically. The sellers could be either in category FBA (Fulfilled By Amazon) or FBM (Fulfilled By Merchant). A few tools in this space have started provided additional capabilities like:
- Support for multiple messages to Amazon buyers.
- Feedback Analytics, Feedback Insights, and Feedback Management.
- Negative Feedback Alerts on SMS/email.
Does it help to use software to request feedback for goods sold on Amazon?
We started by collecting data for one of our stores. We looked at data over a period of one week. During this time, we sent solicitation messages after 10 days of purchase. The graph below shows what our feedback rate looked like:
We get a feedback response rate of roughly 2.62% (14 feedbacks/533 orders).
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Now, we decided to stop sending feedback solicitation emails for one week. The scenario is same as not initiating any requests by Amazon Seller to Amazon Buyers. The graph below shows feedback rate for one week:
We get a feedback response rate of roughly 0.75% (5 feedbacks/666 orders).
We re-enabled the feedback solicitation for next one week, and we got a feedback response rate of 1.61% — not as good as our starting month, but still much better than not sending any request.
From data above, it is clear that you can expect to get a 2X-4X boost in response rate if you ask for feedback as opposed to doing nothing.
How much Amazon Seller Feedback rate should I expect?
From our data, we found that you can expect to get a feedback response rate of 1.6–3% using our professionally written Feedback Email Templates. You can fine-tune your message templates, trigger filters and improve upon feedback rate further. Without any feedback requests, you will get less than 1% feedback rate in best case scenario.
We would love to hear your thoughts! Write to us directly at info@feedbackemails.com. You can visit us at www.feedbackemails.com
