All things POSSIBLE.
10 things I learned during my week at creative agency, Possible.
- Critique. Critique. Critique.
2. There’s more to digital agencies than website design, mobile apps and great content on social media. So much more. Think a ‘holistic, aesthetic experience’ like at the Bill & Melinda Gates Foundation which… ‘effortlessly blends into the architecture.’ Sounds pretty good right?
3. Know your consumer. Really know them and sometimes it helps to create consumer personas to truly tell your client who they are aiming for. I dreamt up Rose, the anti-establishment, ex-bartender who drinks Blind Pig cider during my week here.
4. Some clients have no idea what they are doing; it’s our job to help them, without hurting their ego.
5. Digital is KING. Every agency has a digital arm now, or wants one, so get to know Digital.
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6. Blue-sky thinking is great but can you actually make that happen, creativity and rationality should go hand-in hand. POSSIBLE bridges this gap by focusing heavily on empiricism.
7. Digital agencies can be fast-paced and you can get given a really last minute job to deal with. The hard work should be worth it in the end. Happy client, happy you.
8. Strategy is a lot like change, change can be uncomfortable, and it’s our job to help clients embrace that change. So make it easy to understand and sell it well.
9. You don’t have to love every client straight away & start buying their product to feel like you can do a great job for them. Maybe some dislike for them can make them that much better. Maybe.
10. Digital strategy is challenging and seems as though it can be frustrating — but at the end of the day you get to use your creativity to make cool things happen, so why not.
I was asked to write a short summary about my time at POSSIBLE, it ended up like this.
POSSIBLE is a global digital creative agency. POSSIBLE specializes in results-driven work, focusing greatly on data-driven insights. I was based at POSSIBLE during my third week on the WPP Micro Fellowship ‘15.
