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renaissance chambara

renaissance chambara

Creative strategy, brand, integrated. 🌐 - LDN | HKG | PUS 🇮🇪🇪🇺 More at https://bit.ly/gedstrategy

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Cyborg

7 min readMar 13, 2023

I was started down the train of thought to think about the idea of a cyborg based on a discussion with my colleague Colleen with regards to the changes we had been seeing in consumer behaviour. With that in mind I thought I would reflect on what my understanding of what cyborgs are.

Cyborg in culture

I can just about remember playing with friends bionic man toys and primary school and remember the opening credits of The Six Million Dollar Man. The show ran from 1973 to 1978 and had a corresponding spin-off show called The Bionic Woman.

According to the show a cyborg was:

CY’BORG

A HUMAN BEING WHOSE ORIGINAL HUMAN PARTS HAVE HAD TO BE REPLACED TO ONE EXTENT OR ANOTHER BY MACHINES THAT PERFORM THE SAME FUNCTIONS.

According to the definition, at the time of writing my Dad is a cyborg, having had a pacemaker fitted a year or two ago. So would the character Batou in Ghost In The Shell.

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renaissance chambara
renaissance chambara

Written by renaissance chambara

Creative strategy, brand, integrated. 🌐 - LDN | HKG | PUS 🇮🇪🇪🇺 More at https://bit.ly/gedstrategy