GEM-1PAGER (ENG)
- what is GEM?
Many companies that issue loyalty points desire customer retention within their own services, leading them to allocate marketing expenses for more precise targeting.
However, customers using these royalty points wish to utilize them across a broader spectrum of services. Royalty points that cannot be used where desired are perceived as having little value.
This supply-demand imbalance can lead to issues of information asymmetry.
To address this, we aim to leverage the most potent aspect of NFT technology, blockchain, to establish an irrefutable, unique identifier-based membership and subsequently construct a reward system around it.
2. How does the GEM project improve upon the existing legacies?
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Within the GEM ecosystem, when utilizing SBT (Soul Bound Token) as membership, the key advantage lies in offering distinct loyalty points while being able to track data across platforms.
In the GEM ecosystem, NFTs (Non-Fungible Tokens) or SBTs establish the standards for token-based registration and authorization control for web 3 services, granting higher levels of authorization.
3. How can I join the GEM ecosystem?
By simply integrating Single Sign-On (SSO) wallet linkage, all facets of this ecosystem are seamlessly connected.
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