Bringing The E-commerce Business To You
It seems like each day, week or month there is something new being talked about that is going to transform the sports world. The world of e-commerce and how it impacts the sports world is no different.
Over the past weekend, as reported by Michael McCarthy of Front Office Sports, NBCUniversal’s broadcast of the French Open introduced its’ first shoppable tv broadcast. The experience was first seen during the Novak Djokovic/Salvatore Caruso match where fans were presented with a QR code on the screen and invited to scan the code with their mobile device to shop the Lacoste outfit. When scanning the code, the consumer was directed to the Novak Djokovic Collection on lacoste.com.
It’s also worth nothing that a previous trial on the Today show resulted in 50,000 scans in just five minutes!
Over the last several months, Instagram has been rolling out shopping opportunities for qualified Instagram influencer accounts. This opportunity gives the influencers an opportunity to tag content in a post to create shopping opportunities directly within the IG platform.
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JuJu Smith-Schuster had a post in partnership with Adidas, letting his followers Checkout on Instagram and purchase the Nite Joggers in one post (no longer visible) and the Nite Joggers or 3-Stripes Shorts in the second post.
These are all fantastic opportunities for both athletes and their fans and followers. At GMDY, however, we always ask: “Is it enough?”
Is it enough for fans of the Joker to only be able to purchase his Lacoste gear?
What about the Head Graphene 360 Speed Pro Racquet or Asics Men’s Court FF Novak Tennis Shoes he also used when he knocked off Caruso in straight sets?
What else can Smith-Schuster highlight to his fans that highlights other aspects that is his brand?
We believe we are on the path to give athletes a platform that gives a complete view of an athlete’s brand for their fans to discover and become consumers from an athlete’s personalized brand storefront. This storefront lets athletes not only showcase what makes them who they are on the court but also how they like to unwind in a pinball arcade.
We’re just getting started and would love to talk more with you about the GMDY platform and where we believe we can take it. Send me a note at dharris@gmdy.co
