Kruppy Coffee
Keurig’s K-Cup coffee is… OK. I haven’t encountered any coffee from the machine that I’ve loved and recently, I’ve encountered several machines again on a recent trips. Only in the US and Canada have I encounted the machine. I’m keeping an open mind to discovering some version of capsule that I’ll really enjoy but for now, it’s how the kids say… Meh?
For many who are used to Folgers or Maxwell House instant coffee, the K-Cup is a step up. However, the many coffees I’ve tried still still have an instant coffee taste, which is OK from time to time.
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There are some benefits of ths sytem, however:
- It’s much quieter than a small pod Nespresso machine
- You can see the water level easily (at least with the machine I’m using)
- There is no basket on the machine I use, but there is also no need to empty a basket
- The tea option seems to create a well-brewed tea
- The hot water option is faster than boiling water in a kettle
Top benefit: it delivers caffeine quickly without disturbing others in a home.
There are some takeaways that could be lent to other products. Making your product convenient in every aspect of the use can help make people’s lives easier. The packing of the K-Cup capsules means they can just be opened from one end and stored in the cupboard. The no-hassle focus of the K-Cup system is its key appeal. “No hassle” requires a lot of empathy with customers and can make even bad coffee a little bit decent.
