“How Did David Conquer the Giant Goliath?” With Solid SEO Of Course!
Early in my freelance writing journey, I learned that CONTENT IS KING and he who optimizes his content with robust SEO practices is the king! Some clients made it very clear, “Get this article ranked as high as possible on google and I don’t care how you do it!”
In the beginning, all you needed was some awkwardly constructed mumbo jumbo plastered with keywords that got the coveted number one ranking position on an average search engine like google. Blah-blah-blah….
And for a while that was exactly what you did…then things got a bit dicey.
Google, and other up-and-coming search engines like Bing, had some geeky slide-rule nerd in a closed-off broom closet for an office, that hatched the idea of adding certain algorithms to cut through those keyword stuffed beauties we were writing, to the ones that performed better during the average users search intent.
So, we tweaked a few things, added a few additional keyword variations and blah-blah-blah everything was good again.
Then ‘Slide-Rule Bob’ went back to work. In turn, we as writers had to do the same…WORK! Not only did we tweak the articles to perform better, but now we had to write pieces that were informative, educational, comparative, and gave the reader a clear and precise Call to Action (CTA) that solved a problem, offered a solution, or provided some other benefit…WHEW! Oh, and you had to use the keywords organically or else!
Now I’m convinced that like myself there were several other freelance writers who immediately put a bounty on ‘Slide-Rule-Bob’ and dared him to make another search algorithm!
But, here we are a few years later and much wiser that we (I) understand that what ‘Ol-Bob’ did was simply make us better writers!
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And by utilizing some good SEO practices and some SaaS SEO tools at our disposal we were just as at home writing for a Fortune-500 company as we were with a ‘Mom-and-Pop’ startup!
The New Face of SEO and Beating Out the Competition!
Now in 2022 we still use SEO to establish authority, improve organic search results, and enhance our client’s web presence. Just like David slew the giant Goliath, we armed ourselves not with stones but anything we could use to make our SEO practices unique to us as writers.
I too spent some long nights right here at the keyboard searching for anything I could find on ‘What Makes Google Tick?’
And then I began using my own method of SEO…algorithms be damned!
Now, in this dog-eat-cat competitive world of online business and the new kid, digital marketing, anything you can do to get a leg-up on your competition is pretty much fair game!
I’m a firm believer in SERP tools like thruu where software does the hard work and you reap the benefits! But now I also use an SEO advantage that is unique to me and I now promise it to every new and potential client!
Whether you need optimized content, a landing page, a website, a blog, or just want to up your social media game, I will apply that knowledge so that you can reap the benefits as a small business owner or entrepreneur!
And one day, real soon, there will be a link in of my postings that will take you and your company or idea ‘through the effin stratosphere!’
I Promise!
