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Gillian Setiawan

Gillian Setiawan

Content Marketer ● Marketing Analyst ● Biotech Enthusiast ● Storyteller ● Social Media Marketer

Welcome Back, We’re Making More Lemonade!

3 min readJan 7, 2025

Welcome back! After a year-and-a-half hiatus, I’m thrilled to be writing again and sharing more marketing insights with all of you.

Before diving into what’s next, here’s a quick look at how I’ve been making the most of my time away.

The Update…

Hi, I’m Gillian, and if you’re reading this, you’ve stuck around through my blogging pause (thank you)! A lot has happened since my last post, and I’m excited to share some highlights.

  • The NYU Real World Program with Samsung
    One of the most surreal experiences of the past year was working with Samsung as part of NYU’s Real World Program. It was incredible to apply what I’d learned in class and from previous roles to a project for a globally-renowned company. My team and I explored tools like AI generation, 3D rendering software, Excel, SAS Viya, and video editing software to bring our ideas to life. Seeing creativity meet analytics on such a large scale was exhilarating. To top it all off, we won the pitch and impressed the client (truly an unforgettable moment)!
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The Samsung Real World Program: The Highlight of My NYU Experience (December 7, 2023)
  • Graduating from NYU
    I officially graduated from NYU with a Master of Science degree in Integrated Marketing, concentrating in Marketing Analytics! The program refined my skills, broadened my perspective, and equipped me with the tools to become a well-rounded marketer, just as I’d hoped. Beyond academics, I also built meaningful connections and cherished the vibrant experience of living in New York City!
  • Reconnecting with Family
    Post-grad, after seven years abroad, I’ve been soaking in quality time with family. It’s been amazing to catch up, get back to our weekly meals with my grandparents, and simply enjoy each other’s company.
  • Turning 25
    (Crazy how time flies!) So, I turned 25… and while I’m still figuring things out and navigating where life takes me, I’m hopeful that everything will fall into place. It’s been a year of growth, reflection, and a lot of change, but I’m excited to see what this next chapter will bring. Here’s to learning, evolving, and embracing the journey along the way!
  • Travel Adventures
    This past year has also been filled with travel. In Australia, I savored incredible food, indulged in amazing coffee, and even got to hang out with an adorable koala (such a cutie). I also explored China and Hong Kong, where I walked the Great Wall, visited a panda conservatory, and rang in the new year!
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The Adorable Koala I Met in Adelaide, Australia (June 27, 2023)

The Present…

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Now, I’m ready to dive back in.

Over the past few months, aside from the above highlights, I’ve been freelancing, sharpening my skills, and planning my next big steps. Here’s hoping 2025 is the year it all comes together (wish me luck)!

This Blog…

Thank you for catching up with me!

I promise there’s more marketing talk coming your way soon, filled with fresh insights, tips, and stories from my journey. I’m excited to reconnect with you all and can’t wait to hear your thoughts along the way.

For now, welcome back — here’s to making more lemonade! 🍋

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Gillian Setiawan
Gillian Setiawan

Written by Gillian Setiawan

Content Marketer ● Marketing Analyst ● Biotech Enthusiast ● Storyteller ● Social Media Marketer