Gamifying DAO’s
If somebody asked me what’s the next phase in this crypto sphere, I’d tell them it’s adding different elements of psychology and human motivations to these organizations. Because placing “DAO” to something doesn’t make it functional. That’s why so many of them are failing despite raising millions of dollars. We need to consider human psychology and incorporate human motivations to our organization and be influenced from tribes, nature, and forms of organizations in video games to create incentives for people to participate and improve our system.
By creating levels, achievements, campaigns, missions for people, and by defining clear awards & achievements as they complete their tasks is a very efficient way in leading people to a direction, rather than thinking writing code will fix the problem.
DAO isn’t about code. Economy isn’t about machines. Finance isn’t about numbers.
They’re all about people and human psychology.
So, instead of understanding humans and how they operate, every project is doomed to fail.
BAYC is successful because it became a part of culture. It tapped into people’s desire to be involved. Having those NFT’s were seen as a status symbol, which made people spend hundreds of thousands of dollars.
The best example for this model is Rome DAO, and it’s where I got my inspiration from. By making it a game, we make it something that current DAO’s can’t give.
We make it fun.
This is the secret potion.
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People are escaping the corporate companies and leaving their current jobs to participate and earn their livelihoods from here. They don’t want another corporate lookalike that has the same format. They want something new.
I’d check out Yu-kai Chou’s gamification video to get more ideas >>
Jesse Eckel’s video on Rome DAO >>
Also, playing games yourself helps to understand the logic behind it.
I personally play AoE 2 occasionally to re-enter that mindset.
One last tip : the person or people that create the DAO define the culture.
That’s all it is. Culture. If you can create the right values inside it instead of just writing it in your website, it will flourish.
If you try to create one just to sell NFT’s as access pass, you will lose.
In the end, it’s about creating value.
Create something that’s fun, engaging, gamified and something that gives meaning & purpose, and talented people will flock to your organization.
