Video Analysis Project
Spotlight — Caitlin Clark
Video storytelling has gone hand and hand with reporting a news story. Sometimes, the video package helps to bring the story that the writer is wanting to share to life. By having great B-roll, or footage of different elements that are being mentioned in said story, it helps the audience to visualize what’s going on in the story.
For my video analysis, and in honor of March Madness basketball sweeping the nation right now, I decided to look into a major story that is happening in the realm of women sports–D1 basketball player, Caitlin Clark.
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Early this March, Clark became the leading scorer in the NCAA D1 (Men or Women’s) college division. During a game against the Ohio State Buckeyes, she scored 35 points, needing only 18 points to beat the record set by Pistol Pete Maravich.
In a CBS news video, they reported all the fascinating news of 22-year-old Clark’s achievements.
One thing that I liked about how CBS did their video package was how they started off the clip with a quick news summary. The reporter shared her summary then went into the detailed video package. That is another thing to note about said video package, how they ordered the footage in said package.
The videographer does a great job putting the written story together with the footage. From the famous shot that “shooted” Clark into fame. Then, you have the interview footage adding into the importance of what Clark is doing in the basketball game.
Overall, Clark’s basketball career is going places as I know that she has considered going into the WNBA, but I am not sure what else is next for Clark. Whatever it may be, history that was and is still being written by Clark is going to take the basketball world by storm.
