Does HTML5 Banner Ads have problems?
Yes, it does. Fully realizing its potential requires a fairly intensive skill set. Using one of the new HTML5 “workshop” programs creates digital content that is slower than Flash and doesn’t perform as well. For advertising people, especially those who focus on digital banner production, that means that their high impact ads will be slow to load and, therefore, won’t have a very high impact. Users hate slow. What’s the best way to take advantage of everything that HTML5 has to offer? Hiring an HTML5 design partner is a terrific choice. Most partners know the creative power behind HTML5, and they’ve got the programming chops to create rich media ads of which anyone could be proud.
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