Dynamic Ads - Dynamic Rich Media
In an abstract sense, creative display ads are simply more effective than text-based links or banners. Not only are they more attention-grabbing, but they are also interactive and incredibly engaging. In the most basic sense, creative display ads — creatives — are just way better. Until you realize that there is no single abstract. Pound for pound, creatives might indeed trump static display and text-based ads, but as a piece of advertising, creatives suffer from an inherent handicap: a single version can’t reach the breadth of its target market effectively. A single Creative Banner skewed to appeal to men, for instance, will inevitably alienate women to some degree. Here’s where dynamic creative optimization (DCO) steps in to save the day.
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