High impact ads

It’s easy for creative teams to get hung up on creative, believing they need to reinvent the wheel with every campaign. But you don’t need a pile of creative assets to build a high impact ad. Take a cue from this billboard banner ad for Chloé. It’s optimized for viewability and brand awareness with only 3–4 high resolution images. The animation complements the assets, catching the user’s eye and guiding them through to the crystal-clear call to action. It’s all about presentation and quality of assets, not quantity. Look to your rich media vendors for guidance on the type of assets you need for your campaign.

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High impact creative