Iab standard banner

While big brands are experimenting with moving their advertising in-house, digital advertising and marketing teams are scrambling to grab (and keep) their audiences’ attention.

The draft IAB Standard Banner and Ad guidelines, scheduled for release later this year, give us a glimpse into how the online advertising world has changed since the last guidelines update in 2015.

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They also show digital advertisers and marketers how they can be part of building a better online advertising experience for consumers.

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