Northwestern Mutual makes retirement fun with a creative banner
Northwestern Mutual understands their target audience. That’s probably why they’re pro at building effective ads. By starting out with the company logo, viewers are given immediate context while building brand awareness. Even if they don’t finish the ad, the impression has already been made, which is the holy grail of the best digital ads. But the use of animation and transition catches the eye, and the viewer is pulled along by compelling testimonial copy that contradicts commonly held perceptions of retirement — these customers want to go back to work — driving the viewer to find out what’s next and how it all connects. A strong call to action that ties into the ad’s messaging and Northwestern Mutual’s tagline of ‘Live Life Differently’ completes the experience.
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