This goes hand in hand with the above item: banner ads that serve to distract people from what they’re doing will only backfire. In this infographic about banner ads, you’ll notice that the top reason why people don’t click them is because they don’t want to be distracted (61%). You may think you can do little about this as you can’t very well change their minds, but with great ad design and proper targeting of audiences you can grab a little bit of attention and that is all it takes for them to consider that they may be interested in what your Creative Banner has to offer.
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