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Parul Soni

Parul Soni

Hello!! I am a beginner in marketing and on this platform, I post my marketing knowledge through analyzing campaigns or talking about brands.

9 Indian Ad Songs You’ll Sing Without Realizing

4 min readMay 19, 2025

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Welcome back to Part 2 of the Nostalgic Indian Ads series!
This time, we’re diving into the mostalgic (yes, most + nostalgic) ad songs that ruled Indian TV.

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Photo by jevens julian on Unsplash

These weren’t just jingles — they were the soundtrack of our childhood.
So many of us still randomly hum them while doing chores (guilty!).

⚠️ Warning: This might just turn into a try-not-to-sing challenge.
Let’s see how long you can control yourself!

*and as always read till last to take key lessons from this

HERO

Starting off with easy one! “Chalta Rahe Tera Meelon Ka Yaarana” by Hero.

Not sure if you remember it, but I loved when this came on TV.

It had this calm, comforting vibe. Felt like a warm hug.

The tune is simple, soft, and somehow unforgettable.

Perfect way to kick off this trip down memory lane.

Nerolac

“JAB GHAR KI RAUNAK BADHANI HO…DEEWARON KO JAB SAJANA HO NEROLAC NEROLAC”
(did you sing it?)
Another great small jingle with amazing voice and music. Simple, sweet, and hard to forget.

How’s the try not to sing challenge going so far?
If you’ve been holding strong, tighten your seatbelts — it’s only going to get more difficult from here. 😉

Badshah Masala

Before you read further, I want you to listen to the ad first.

Done?
Well… did you just remember the whole song better than your syllabus?

These were not just ads, they were mini music videos we grew up watching (and dancing to).

Lyra Leggings

Is it even possible to hear “Lyra” and not sing the song? (Not for me.)

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It was one of those tunes that stuck in your head — whether you wanted it to or not. And then your brain would just play it on repeat like it had no other job.
One ad, infinite internal reruns.

Nirma Beauty Soap

This one had it all — a melodious voice, a calming tune, and the unmatched beauty of Sonali Bendre.
It was aesthetic before we even knew that word.

Are you smiling?

Amul Doodh

“Amul Doodh Peeta Hai India”
I genuinely can’t read this line without singing it — it just happens.
Such a memorable jingle.
No one has ever made me want to drink milk more than this ad did.

Be ready… the top 3 (in my opinion) are coming your way.
Also, this might be a good time to remind you of the Try Not to Sing challenge —
if you haven’t lost yet… you’re about to 😌🎵

MDH

No need to remind you of the song, I know it already played in your mind.
The way this ad made me learn the names of masale — this is exactly how I want people to teach me subjects.

Nirma

Was a little confused with these last two — which to put where — but finally decided to keep this one here and let you wait for the last one 😉
Anyway, what do I even say about this?
One of the most recalled ads ever.
People still miss it. Still sing it. Still love it.

Vicco

“Vicco Turmeric Nahi Cosmetic”
Putting this one at the top — not just because it’s the hardest to not sing,
but also because I still use the product.
It’s literally in front of my eyes, keeping the song fresh in my head all the time.
No matter how much I try, I just haaave to sing it.

Key takeaways

· A catchy tune sticks longer than a tagline

· Emotion + melody = instant brand recall

· Jingles turn ads into childhood memories

· Repetition makes it impossible to forget

· Music can teach, entertain, and sell — all at once

· Strong audio branding builds long-term connection

· Simplicity wins: short, hummable, memorable

Now let’s see how you did…

  • Sang 0–2 songs? 🧘‍♀️ You’ve got monk-level control.
  • 3–5 songs? 🎶 Respect. You held on strong (until that one hit).
  • 6–8 songs? 🎤 You’re like me. The jingles live rent-free in your head.
  • All 9? 😅 Admit it… you didn’t even try.

These ads weren’t just jingles — they were emotions. They made us sing, laugh, and feel something, even years later.

If you smiled, sang, or traveled back in time for a moment — share your favorite ad song in the comments. Let’s build a jingle jukebox of memories!

Missed Part 1 read here

Also, say hi at @the_quiet_marketer

See you soon in Part 3. 👋

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Parul Soni
Parul Soni

Hello!! I am a beginner in marketing and on this platform, I post my marketing knowledge through analyzing campaigns or talking about brands.