Two Mediums, One Purpose
Context
As part of DE232 — a design, media, and technology module conducted at IDC, IIT Bombay by Prof. Rasagy Sharma and Prof. Ishneet Grover, we got to experiment with creative coding in the first half. In the second half with Prof. Ishneet, we had to take inspiration from our earlier work of recreating abstract paintings via interactive coding and give it purpose and two mediums to bring that purpose to life.
I had chosen to work with the painting Germination, 2003 by SH Raza in the first half and decided to use that interactive version of it as my base point.
I decided that the purpose would be enabling learning and awareness for users by creating immersive experiences.
Medium: Product Design
Due to the geometric nature of the painting, my initial brainstorming included making it into a puzzle. Eventually, I decided that making it a 3D block puzzle could be very interesting and add depth within the geometric structures, not necessarily resembling the shape as seen from above.
The target user group for the Bindu Block Puzzle would be school-going children, as the exposure to Indian art and artists through an engaging game would help build interest and awareness at an early age.
Medium: Motion Posters
For the second medium, I decided the use of motion posters could be engaging for the viewers in understanding the concepts behind Raza’s style and artform.
Through 3 experimental motion posters, I explored his concept of the Bindu and the Tribhuj. The Bindu was directly stated by Raza as the source of creation and the source of life; the epicenter of the universe.
Comparison: Block Puzzle Vs Motion Posters
Block Puzzle
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Pros:
- An interactive experience for the users.
- Creates a memory of performing an activity and retains the information gained longer, in this case, the art and the artist.
- In the form of a game or activity that allows for more participation in a group.
- Creates awareness in the younger crowd about Indian artists, art, and art forms.
Cons:
- Very minimal information is passed on to the user unless supported with a pamphlet and package design.
- Heavy set of items.
- Smaller user group.
Motion Posters
Pros:
- Can create awareness in a larger user group.
- Can be digitally put up in multiple locations.
- Engaging content descriptive of SH Raza’s concept and art style.
Cons:
- Not interactive, needs to simply be viewed.
- Doesn’t create a long-lasting memory in the user’s mind.
- Minimal information is passed on to the user about SH Raza and his other works.
Conclusion
Both mediums have their pros and cons, especially in terms of information reach and interactivity with the user, however, I personally am pulled towards the Block Puzzle as the better medium for the chosen purpose. Both mediums portray minimal information and focus on making the users aware of SH Raza and his works, but the block puzzle is more fun, engaging and interactive and leaves behind a retained memory of the activity and along with it, the information.
Thank You.
