Finding Calm with Classic Blue
Written by Quinne Murakawa
Since 2000, the Pantone Color Institute has presented a “Color of the Year,” which they believe reflects the zeitgeist and will influence design and culture for the upcoming year.
Get I Visualize You’s stories in your inbox
Join Medium for free to get updates from this writer.
Previous selections have included 2016’s Rose Quartz and Serenity (“reflecting connection and wellness”) and 2018’s Ultra Violet (which “lights the way of what is to come”). For 2020, Pantone selected Classic Blue as the representative hue. According to the introductory post on their website, “Classic Blue brings a sense of peace and tranquility to the human spirit.”
The color blue is complex. To some, it can represent creativity; to others, melancholy. According to the Pantone Institute’s executive director Leatrice Eiseman, Classic Blue is “a solid and dependable blue that we can always rely on…[it] encourages us to look beyond the obvious to expand our thinking; challenging us to think more deeply, increase our perspective and open the flow of communication.”
Pantone couldn’t have selected a better color for 2020. While it is becoming a prominent trend in clothing, it goes beyond fashion — we can use Classic Blue to inspire our daily lives. These days, it can be hard to feel calm. Everything seems uncertain and unstable. Classic Blue is the color that connects our world — from the beautiful hue of the sky at dusk to the vast oceans that cover our planet — reassuring us that we are never completely isolated. The color also encourages deeper thinking, reminding us of the potential we hold. Use Classic Blue to stimulate your curiosity and learn something new, or take some time for contemplation and introspection.
No matter what your idea of “calm” looks like, think of Classic Blue as not just a color, but a reminder to find peace and tranquility in your everyday life.
