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Jake Boron

Jake Boron

Analyst by day, writer and runner by night. Husband, father, and pop culture fiend all the time. Creator of the Zone 5 Substack:https://zone5.substack.com/

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Introducing Pulse.

2 min readSep 14, 2025

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So What?

That’s the question I’ve been answering for over 10 years now. Across different industries — financial services, healthcare, tech, and others — I’ve been the person tasked with taking mountains of information and distilling it into a coherent strategy. And I’ve done it well. In a conversation recently, a VP called me his “internal consultant”. I never thought of it that way, but I love that. Solving big problems and working with leaders on strategy is what I get excited about, whether in my day job or in side projects.

I also have a passion for my community. While my hometown of Canton, Ohio may be a mid-major in terms of size, it has everything most big cities do, including an array of businesses and industries. But when you get to the local level, business leaders lack some of the resources larger companies do when it comes to developing strategies for success, like time, money, and the ability to hire someone to think about the future of the business.

Lately, I’ve been thinking about how I can combine my passions to help fill that gap and provide something of value to the business community. After some time thinking, I came to Pulse.

Pulse is a project directed at the Canton business community, but what I write about here applies to most small to mid-size businesses. I’ll analyze national and local trends, news, and…

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Jake Boron
Jake Boron

Written by Jake Boron

Analyst by day, writer and runner by night. Husband, father, and pop culture fiend all the time. Creator of the Zone 5 Substack:https://zone5.substack.com/