How to Use and Abuse Social Media Effectively

Social media is a weird medium to deal with, but it’s not that hard if you apply some rules to it and keep organized.

People like to share what they find; if you want your marketing to be effective, you need to be what they like. [Courtesy of Keira Burton thanks to Pexels.com.]

Socially media is a weird place for the etiquette-minded, especially for the businessperson. The problem is that people like to use social media for a variety of different reasons, such as keeping in touch with family and friends, keeping up with what others are doing, and even doing some basic business. Complicating the issue is that people do all of this on the same account, meaning that a small businessperson needs to be aware that any post can be read by a potential customer or client; this is even more interesting if you are a person whose personality is part of their marketing.

It’s important then that you know how to run your social media for the best possible effect. Fortunately, it’s not that hard to figure out.

Personal vs. Fan vs. Business Accounts
There are three different types of accounts that you need to worry about: personal, fan, and business. Obviously, your “personal” page is yours, the one you use for friends, family, and such; if you’re trying to keep some semblance of privacy for just family and close friends, then you’ll want to have a personal page. “Fan” pages are for, well, pretty much everyone else; this allows you to get information out to your fans, show them fan-only…