Here’s the boring stock image AI made for me. Scroll down for a better one.
I recently completed Semrush Academy’s Become an AI-Powered Marketer certification, and rather than let my notes collect digital dust, I figured I’d pull out the most useful insights for anyone trying to actually apply AI to their marketing work.
AI uses algorithms to analyze vast amounts of data to identify patterns
The more training data a model has, the better it gets at prediction
The transformer model, created in 2017, was a major leap — a new type of neural network that understands context between inputs and outputs, not just individual words
That’s what allows today’s tools to generate coherent, relevant content rather than random word salad
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Here’s the better image AI made for me based on the boring one above.
Prompt Engineering for Marketers
The quality of your AI output is almost entirely dependent on the quality of your input. Prompt engineering means designing and refining your prompts to get better results. Five elements of a strong prompt:
Details — Be specific about exactly what you want. Vague prompts produce vague results.
