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The Simple Steps Ain’t So Simple
A debut author constantly sends me links to articles that usually begin with “Simple Steps…” followed by clichéd DIY literary success topics such as “…becoming a bestselling author,” “…getting traditionally published,” or “…marketing and selling your books.” He then wants me to tell him whether any of these strategies are worth trying. But the keyword he really wants to hear from me is FREE; as in, do any of these marketing strategies actually come without a fee?
Yesterday, after seeing an ad about dropshipping, he even asked me if that was something he should do with his books to increase sales. He isn’t alone in daydreaming after reading these so-called “steps to success” articles. We’ve all done it at some point or another.
In a world full of self-proclaimed experts, the internet is overflowing with “simple steps” to success.
Simple steps to make your first million dollars. Simple steps to become a successful trader. Simple steps to write a bestselling book. Simple steps to make money from writing. Simple steps to build a successful business, lose weight, become productive, retire early, and, apparently, transform your entire life before lunch.
The formula is almost always the same: follow these five, seven, or ten steps and success will supposedly become much more predictable.
