3 simple steps to attracting fitness leads on demand
A few years ago, when I jumped into the online fitness world…
…I’d post workouts and diet tips 2 to 3 times a day.
Yet, I still couldn’t get the traction I wanted. And I didn’t know how to market myself without sounding like every other trainer on social media.
Then, I started hearing the word “leads” being thrown around.
“You gotta generate LEADS to get sales.”
“You gotta get LEADS if you want to build a business.”
So I went on this journey of figuring out what heck a lead was…
…and how to get em.
I’ll be honest, it took me A LOT longer than I thought, to figure out this process. I spent thousands of dollars on business coaches to learn what I’m about to give you for free.
Because it’s hard out here for some peeps right now.
And I want to do my part to give clarity and direction.
Now, looking back on those times when I was struggling to get leads…
I don’t know why I made it so hard on myself.
All you need to know, are these three things.
1) Find a starving crowd who has a problem that needs to be solved.
2) Create a free offer “ethical bribe” to attract the crowd and solve a problem for them
3) Build a simple lead gen/ opt-in funnel to collect names and emails.
That’s it.
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A lot of business coaches make this stuff so complicated.
- Challenge funnels
- Webinar funnels
- Book funnels
All that stuff works.
And I’ve used all of them except the book funnel.
I actually sell my book, after people join my list.
Anyway, at the end of the day all these funnels have one thing in common…
…to generate “leads” and sales.
But what’s most important, are the words you use when speaking to the crowd you want to help… crafting your ethical bribe… and creating your funnel.
This is called “copy / messaging” my friend.
This is where fitness professionals bring in, threw the back door to help them dial in their messaging.
Because if done wrong, you could repel the exact people you want… or attract a ton of tire kickers out to get somethin for the friskie.
And there’s one more crucial thing the gurus don’t tell about generating leads that turn into sales.
But…
That’s a post for another day.
For now, I hope this gives someone a lil bit more clarity around how to generate more leads.
Stay breezy,
Jay
