One thing more important than building a fitness email list
Every now and then, I see someone post on facebook saying email marketing is dead.
But the truth is…
The majority of revenue from the “top juggernaut” companies in the fitness industry (and even outside the fitness industry) were… and still are built on building an email list.
But know this:
Building an email list (alone) won’t give you the most band for your buck.
I once heard Marketing Guru, Dan Kennedy, say the most dangerous number in business is the “number one.”
And just last year…
Dan Kennedy’s theory proved to be true.
Here’s what happened:
I had just finished creating a lead magnet to scoop up more email subscribers from my facebook ManyChat list. Because at the time, I had over 5000 ManyChat subscribers sitting dormant.
So, I sent out a ManyChat broadcast to my entire ManyChat list.
And the result…
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Facebook black listed my ENTIRE facebook page. So, whenever I made a post on my facebook page, none of my followers would see it.
You can probably imagine how shook and angry I was.
Hell, marketing on facebook was how I was attracting the majority of my new clients every week.
But luckily, I already had an email list of nearly 2,000 subscribers. And an instagram audience of over 16k subscribers. Which allowed me to stay keep my business running until facebook took me out of time out.
But had I only focused on building ONE list, I would’ve been shit outta luck.
But luckily, I had an (audience.)
And by that I mean… I had subscribers on my email list — a lil over 800 people in my facebook group — and a few thousand followers on instagram.
So the lesson is simple.
Don’t focus on just building one list.
Instead, focus on building an audience.
That way, if you ever have a hiccup on one platform… you can easily jump over to the other… and stay in the green (making more and more moolah baby!)
Jay
For more tips on attracting more clients and building your audience — for your online fitness business — get to: www.JayJacksonOnMarketing.com/Conversion-Playbook
