Time for closing down

Over the years I have been fortunate enough to have been invited to participate in different start-ups.
Some I was among the funders and others I got involved in at an early stage.

Some never really got started and we simply closed them down again.
Others started and grew and I left it to focus on my own things.

For the first time, I am a funder of a company that we now close down.

I have spent a lot of years pushing on to make it a success — we started out 6 people and the four of them were experts in the field we wanted to work in. One was a sales expert and my strong side is design, online sales, technology and network.

First movers

We were first movers in a field that most told us would never use an online platform. Only a few others had anything like what we had and nobody had anything as focused as us.

Being the first is not always easy and I think that was partly what became our downfall. We had to fight for the way we wanted the technology to work — our idea is now mostly the standard of similar systems that came later — but at that time, those understanding the technology had all kinds of other thoughts on how we should do it.