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Mini Market Dive: Sleep Tech
A short overview of how the sleep tech market has evolved since the 90s.
The other day I was prepping an investment memo on a new seed stage startup focused on sleep tech. As I was reviewing the pitch deck and compiling my analysis, I realized that I needed to add more info on the market timing to help my team fully understand why this is a promising investment opportunity. Specifically, other companies had developed something similar about 15 years ago and it didn’t take off. The IP was sold twice, the final owner went under, and the last of the patent rights have expired. So the question was: why can this company succeed NOW?
I went down the rabbit hole. Two hours later, armed with several research papers and websites, I felt like I had put together a compelling case. I decided to share my findings in this Mini Market Analysis on Sleep Tech. Let’s dive in!
The sleep tech market is driven by a growing awareness of sleep hygiene.
Remember when you were young and your dad would snore so loudly you’d swear people could hear him in the next county? (or maybe that’s just my dad). Perhaps you wondered why some people snore and some don’t. But I bet you never thought there was anything to be concerned about. We were told to get a good night’s sleep (especially before tests)…
