Bite the Bullet
You’re hungry, but not sure what for. So you spend an hour or so looking at Yelp reviews, debating if you want pizza, a burger, or maybe a burrito. When you finally pick something so much time has gone by that you could have been done eating by now.
What if there’s an easier and hopefully a more fun way to make this decision? This is exactly what Bite the Bullet does. We are trying to solve that simple first world problem, “What do you want to eat?”, while having fun doing so.
Problem
Unable to make a decision of what you would like to eat.
Constraints
- Hardware: Current Apple Watch and iPhone limitations (screen size, power, other specs).
- Current restaurant and food delivery ecosystem.
Target Audience
- Tech-savvy eaters, someone who has an iPhone and an Apple Watch.
- Adventurous individuals that like a bit of mystery in their lives.
- Any gender, any age (well, might need to be old enough to have a credit card).
Project
Let’s start with the Apple Watch side of things.
Sketches & Experience
User Experience: I wanted to restrict the user from swiping back to a meal. So with this application, when you are browsing through meals, you can only swipe from the right to the left. This way you have to be 100% sure you don’t want that meal.
Gamification: I liked the concept of Russian Roulette and wanted to apply it to the food service industry. So in context, a user will be presented a type of food. If they don’t want it they can swipe from the right to the left, but can not swipe back. This next screen COULD be another type of food OR you lose and will be delivered a random meal.
Application Interactions (Video)
Within this video it we show two scenarios. The first is a user doesn’t make up their mind and loses, the second a user chooses a meal. Please note the three input methods, Swipe down (start of the application), Swipe Right to left (discarding a meal), and a tap (to select a meal).
Screen Layout & Visual Hierarchy
Layout: I wanted to keep it simple and really only show what is necessary.
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Visuals: I’d say this is a more visual heavy approach, but again, I want to push users to make a quick decision. We are not trying to have a user read an essay, just make them chose a meal from the gut. Pun intended ;)
Complimentary iPhone Application
To be honest, this area of the application is unfinished. I believe I have the basic concept and idea I want to take the complementary iPhone application I just haven’t completed it yet.
That said, lets dive right in!
This iPhone application would be complimentary to your Apple Watch. This application holds your food preferences, payments, locations, previous transactions and all other residual setting menus.
Transactions: Will hold your previous transaction history.
Food Preferences: Let’s say you cannot eat chicken tikka masala, well I think you should be able to filter out any type of food you don’t like or you might be allergic to.
Payment Cards: Linking what payment card you want to use. This could also be linked to PayPal or any other third party payment service.
Save Locations: Using your GPS and time, the application should be smart enough to know if you are ordering it for lunch, to deliver it to your work, and/or if you are at home for around dinner time it will deliver it to your home.
Watch Set up: Any settings, such as push notifications, syncing etc.
Bluetooth: Trouble shooting any connection problems.
Conclusion
That’s pretty much what I have and where I’m at with this project. From product design, to branding, to user experience, I’m trying to encompass it all. I think there are a lot more hurdles (such as, who will deliver the food?), but we will just have to see how it all pains out.
#FacebookDesignCrit Feedback I’m Requesting
- Product validity: Is this something you would use?
- Missing features: How can I expand this product? Maybe an option to add a beverage? Or add things to the order? I’m open to suggestions.
- User Experience: Is this too simple and shallow of an interaction? Less is more? Or more is less?
- User Interface, Iconography, Information hierarchy: Any and all feedback is welcome.
- Fleshing out the iPhone application: What do you suggest is needed?
Selfless Self-Promotion: Please feel free to add me on LinkedIn and check out my other work on Behance:
https://www.linkedin.com/in/joblesspunk
https://www.behance.net/joblesspunk
