Three ways to collect email lists
For today’s entrepreneurs, including information promoters, e-mail marketing is still one of the most effective and best direct marketing methods.
Authors, speakers, course creators, and other information product marketers all know that the best way to successfully launch a product is to first expand the list of potential buyers by collecting customers’ e-mails. And then sell.
But how do you quickly collect potential customer emails?
When you summarize, there are actually only three ways:
Collect email
Buy a new email list（https://www.digitalcultureone.com/collections/bussiness-emails）
borrow
Let’s discuss the details of each method one by one.
1. Collect new email subscribers
You need to build free content (websites or blogs) on the Internet. When users find your website through search engines, you can collect visitors’ e-mail by logging in or subscribing.
Let’s break it down in detail.
First, you need to create blog posts, short videos or social media articles that people can find online. If they find your blog post through the search engine, and the short video platform shows your content, the visitors consume your content and are attracted by your content, all you have to do is collect their email address before the visit leaves.
You can get their email address by offering free content (free PDF files, free e-books, free lists, free training, etc.).
We all use the first method, because it not only increases our email list, but also helps us build authority in our field.
But the fact is, even if you regularly publish top-notch content, method one is a long-term game.
With this method, you won’t increase your email list to 50000 in a few weeks or months. This may take several years. When this number is reached, some users may choose to unsubscribe.
Although we will increase our e-mail list year after year, adding 50000 e-mail lists in a month is more valuable than adding 50000 e-mail lists in a few years.
Method one is a must, but you should realize that in order to develop faster, you need to invest in method two and method three.
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2. Buy a new email list
Buying an email list is not buying it from a company with a bad reputation. On the contrary, purchasing strategy refers to the delivery of paid advertising.
Instead of generating free content online and publishing it to a free platform (such as your own website or social media channel), you should pay the content platform to show your potential attraction or offer to your ideal customers. You pay for new leads.
Paid advertising is a viable strategy if you have a budget.
Although I don’t think there is any pre listing strategy for established entrepreneurs or beginners, this early financial investment is the reason why many beginners don’t immediately turn to paid advertising.
It’s best not to pay for advertising from your personal pocket or credit card.
Anyway, the key here is that if you want to increase your email list by advertising, you must have a plan for how you will pay for these ads week by week, month by month. This is not a game of “investing a lot first, then waiting for good results later”.
3. Borrow someone else’s email list
If someone is five years ahead in building their own email list, wouldn’t it be nice to give you their user database?
They can’t do it because it’s illegal.
But they can be one of your channels to promote to your users on your behalf.
When they do, their email subscribers can legally choose to join your channel and become your subscribers.
I think increasing your email list in this way is like fishing for bass.
When you use method one to collect email lists, you just sit there and wait for users to come. When you use method two, it’s like you put your bait into a huge lake, with all kinds of fish — some you want, but some are not your target users.
When you use method 3, you ask the owner of a small pond with only bass on private land to throw your bait in — and then you can keep only the fish you want.
What do you think is the quickest way to catch a bunch of bass?
In fact, there are many ways to do this (such as holding a joint venture’s webinar or virtual Summit), but there are two key points to do this:
You have to create a funnel and explain your service in advance so that those who want to join your mailing list can choose to join.
You have to compensate your partners financially, as they know, so they want to serve you in the first place. You have to pay the owner of the pond to fish there. Otherwise, why do they do it?
Business owners need to recognize the importance of increasing their email lists, and they can adopt different strategies considering the budget and time they are willing to invest.
