Campaigning for DEIB in the creative industry
The outreach campaign Claim Your Space is our solution to help increase greater awareness of Creative Shift and its mission, both among students and the general public. The organization Creative Shift at University of Arts London (UAL) asked us for ideas on reaching out to underrepresented students and the creative industry they study to work in.
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Based on our research, made from desktop as well as expert interviews and surveys, we concluded we needed to take a balcony perspective on the issue and we formulated the main problem to solve as: The general lack of awareness of DEIB (Diversity, Inclusion, Equity, Belonging), and by that the work that Creative Shift do.
Recalling historic events that had great social impact like for example Rosa Parks; women’s right to vote; fathers going on parental leave and initiating the Paralympics. The campaign encourages underrepresented students to claim their space — within the industry. And by putting the campaign symbol on your social media profile picture you can support the campaign and movement we aim for it to be. The discussion of DEIB will be reignited and greater awareness will rise in general. Followed by knowledge of Creative Shift as the sender and the value of having a diverse workplace.
As a physical symbol of the campaign, a van with students’ artwork displayed on its outside will function as a pop-up event area appearing once a month in three of the UAL colleges, making every UAL college visited by the van once in two months. This will be a chance for students to network both with their peers on other campuses and industry interested in spotting new talents to collaborate with or hire.
This project was executed by me and seven peers in Hyper Island Stockholm Sweden.
