Cosmetic Ingredients Analysis -
Lauryl Glucoside
Gravel AI’s prototype covered 91 skincare brands across Europe, US, Australia and South Korea. A list of brands included in our prototype can be found here.
Out of the 91 brands monitored, 30 brands (33% of total) have used lauryl glucoside in their products over the last 3 months. The brands are listed in the below, under ‘Refine by brand’.
Users are able to filter by ‘Brands’ countries of origin’ or ‘Target markets’ to refine their results. In this article, we have selected all countries of origin and target markets to maximise coverage.
Lauryl glucoside market signals: new product launches, product retirements, out of stock, and discounts?
Products with lauryl glucoside have been in the decrease across the 91 brands being monitored. In Dec 2021, there were 156 products with lauryl glucoside. The number dropped to 119 in Jan 2022. The difference was 37 and Gravel AI validated 13 products were retired permanently from shelf during Jan 2022 (green bar in chart below). The total product count dropped further to 118 in Feb 2022.
Given the festive season and sale activities observed in Dec 2021 (orange bar in chart below), it is possible that brands have been clearing out old collections to make room for new ones. We’ll discuss in a moment how Clarins’ product launches and retirements affected these figures.
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Overall, 5 new product launches containing lauryl glucoside being launched in Jan 2022 (red bar in chart below), and 15 new products containing lauryl glucoside being launched in Feb 2022.
In terms of brands interest, while 27 brands had products containing lauryl glucoside in Dec 2021 (light blue bar in chart below), the number increased to 30 in Jan 2022, signalling a gradual increase in popularity of this green surfactant among brands.
Deep dive: Clarins’ 12 new product launches
In particular, in Feb 2022, Clarins launched 12 new products containing lauryl glucoside that greatly expanded their product portfolio with this green surfactant (see table below). This closely followed their retirement of 7 products in Jan 2022. Again, this could be activities on product portfolio optimisation and noteworthy market signals to pay attention too.
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Originally published at https://gravelai.com.
