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Values -> Culture -> Everything
A practical guide to recognizing, protecting, and finding the right organizational culture
In this post, I’m revisiting a keynote I gave in 2013 at the BBC Developer Conference, titled “Building a Strong Engineering Culture.” Twelve years later, my thinking has both stayed the same and evolved. I want to discuss culture, not just for engineering teams, but for you as an individual, as a manager, and as someone seeking your next role.
What Actually Is Culture?
Culture’s a heavy word. We use it in many contexts, including company culture, engineering culture, and team culture. But what does it really mean?
Henrik Kniberg, whom I had the immense pleasure of working with at Spotify, distilled it beautifully:
“Culture is the stuff people do without noticing it.”
My definition is more formal: Culture is the manifestation of the shared values of the organization as represented by the actions of its members.
The key words here are values and actions. It’s not what you say, it’s what you do. And to Henrik’s point, it’s what you do without even thinking about it.
Real Values vs. Aspirational Values
Every company I’ve worked at has had its values spelled out somewhere. The problem? Many companies have publicly stated values that aren’t really their values. These are what I call ‘aspirational values’ — they are the values the…









