Advanced Technology & Projects -Google
We’re inventing the future of hardware.
What is Google ATAP?
Advanced Technology & Projects is Google’s hardware invention studio. We are a group of engineers, scientists, artists and designers working together to turn new ideas into finished products that change the way we relate to technology.
Projects by Google ATAP
Jacquard
Jacquard™ by Google weaves new digital experiences into the things you love, wear, and use every day to give you the power to do more and be more.
Everything is extraordinary
Jacquard takes ordinary, familiar objects and enhances them with new digital abilities and experiences while remaining true to their original purpose — like being your favorite jacket, backpack or a pair of shoes that you love to wear.
Our ambition is simple: to make life easier. By staying connected to your digital world, your things can do so much more. Skip a song by swiping your sleeve. Take a picture by tapping on a shoulder strap. Get reminded about the phone you left behind with a blink of light or a haptic buzz on your cuff.
Features & Experiences
Big tech, small Tag
The discreet Jacquard Tag connects your physical things to digital services and information. It’s connected via Bluetooth® and communicates with the Jacquard app.
Just the way you like
Personalize your things by selecting the Abilities you want to use. The more Jacquard services are added, the more your things become uniquely yours.
Partnerships & Collaborations
Made with your favorite brands
Combining the craftsmanship of world-renowned brands with Jacquard technology, we help create beautiful products that do more by integrating new digital experiences and services.
We believe that when brands enhance their products with intuitive and helpful services, our lives are also enhanced — enabling us to do more of what we love through the things we love.
Adidas GMR
A first of its kind gaming technology from Adidas, EA SPORTS FIFA Mobile, and Jacquard™ by Google, that creates a new experience by connecting physical football and digital gaming.
Buy Now
Learn More
Trucker Jacket [Levi’s®]
Connected, not distracted. Iconic Levi’s® Trucker jacket merges style with innovative Jacquard technology. Answer calls, play music and take photos right from your sleeve.
Buy Now
Learn More
Cit-e Backpack [Saint Laurent]
The first connected luxury backpack that can control music, drop pins on the go, take pictures, and do more with a simple gesture.
Buy Now
Learn More
Technology woven in.
Jacquard is the first full-scale digital technology platform created for smart apparel, footwear, and other everyday essentials. Using advanced hardware, software, unique materials, and textile manufacturing know-how, Jacquard by Google allows our partner brands to integrate connectivity and digital experiences directly into their products.
Soli
Soli is a new sensing technology that uses miniature radar to understand movement at different scales: from the twist of a finger to the turn of your body.
You are the interface you need
Wave hello to Soli
Soli is a miniature radar that understands human motions at various scales: from the tap of your finger to the movements of your body.
One powerful chip
Features
360° sensing
Soli understands movement from all angles
Low power
Soli is always sensing to detect movement at a low power
Smart detection
Soli detects objects and motion through various materials for seamless interaction
Private
Soli is not a camera and doesn’t capture any visual images
Interaction that feels human
Our goal is to make relationships with technology more human. As humans, we understand each other intuitively, often without saying a single word. When you walk behind someone, they hold the door open for you. When you reach for something, they hand it to you. And when you happily raise your hand towards a friend, they reciprocate with a high five.
Being able to understand each other without words heightens our ability to connect, communicate and go about our lives with ease. What if we could experience similar ease of connection and communication when we interact with technology?
The language of nonverbal communication
Soli aims to understand the nuances of human movements so that we can use our natural body language and gestures as a form of input. We created an interaction framework that groups human movements according to levels of proximity and engagement between the user and Soli: aware, engaged and active. The framework is based on regular human nonverbal communication models.
Aware
Soli is aware of your presence.
Get Krrish Chhabra’s stories in your inbox
Join Medium for free to get updates from this writer.
Soli is aware of the location of the people in its sensing area, just like you’re aware of someone entering the room you’re in.
Engaged
Soli anticipates when you want to interact.
Soli recognizes the body cues that typically start and end interactions, just like you recognize when someone establishes eye contact with you.
Active
Soli actively recognizes and responds to your gestures.
Soli responds to articulated hand and body gestures — both micro and macro — that you use to perform specific tasks, such as selecting, manipulating and navigating content.
Featuring In
Google Pixel 4
Pokémon
Ustwo Studios
Spotlight Stories
Google Spotlight Stories means storytelling for VR. We are artists and technologists making immersive stories for mobile 360, mobile VR and room-scale VR headsets, and building the innovative tech that makes it possible. Enjoy the experience — look, listen, explore — and never worry that you’ll miss anything.
Stories
Age of Sail
Set on the open ocean in 1900, Age of Sail is the story of William Avery (voiced by Ian McShane), an old sailor adrift and alone in the North Atlantic. When Avery reluctantly rescues Lara, who has mysteriously fallen overboard, he finds redemption and hope in his darkest hours.
Directed by John Kahrs
Piggy
A jogging pig meets a delicious cake. Will he give in to temptation? Not while you’re watching! Google Spotlight Stories presents Piggy, a new level of interaction between character and audience.
Directed by Jan Pinkava & Mark Oftedal
Back to the moon
A charming illusionist, an adventurous queen of hearts and an evil green man journey through early cinema, film magic, and love.
Directed by Fx Goby & Hélène Leroux
Isle of Dogs
Experience the world of Wes Anderson’s upcoming stop-motion animated film, face to face with the cast of dogs as they are interviewed on set, while the crew works around you to create the animation.
Son of Jaguar
In the most important match of his life, the once mighty masked luchador, Son of Jaguar, faces his legacy, his family, and what it means to be a part of something bigger than himself.
Directed by Jorge Gutierrez
Sonaria
Follow two ever-changing creatures as they flow from one life-form to another on a vivid journey of sound and light. Sonaria’s visual language is simple and abstract, designed to suggest, while the sonic language is layered and immersive, designed to answer.
Directed by Scot Stafford and Chromosphere
Pearl
Set inside their home, a beloved hatchback, Pearl follows a girl and her dad as they crisscross the country chasing their dreams. It’s a story about the gifts we hand down and their power to carry love. And finding grace in the unlikeliest of places.
Rain or Shine
It’s a perfect summer day in London; the sun is shining, the birds are singing, there’s a spring in everybody’s step, and Ella is determined to wear her new sunglasses. What could possibly go wrong?
The Simpsons planet of couches
To celebrate the 600th episode of The Simpsons, the team behind the iconic series and Google Spotlight Stories presents the first-ever VR couch gag, Planet of the Couches. View the VR experience with Google Cardboard now.
Buggy Night
A nocturnal group of singing bugs is interrupted by a flashlight beam…and a very hungry frog. Featuring production design by Caldecott Award-winning author and illustrator Jon Klassen!
On Ice
Cue the lights, cue the ice dancers, cue the…what??? A not-so-famous ice dancer’s debut is interrupted by some furry competition.
Directed by:- Shannon Tindle
Help
Our first live-action story takes place in the middle of downtown Los Angeles where a meteor shower has left a deep scar on the streets of Chinatown. Panic, fear and an alien sends a young woman scrambling to escape.
Special Delivery
Follow the adventures of a humble caretaker who is disturbed by a mysterious rooftop stranger. Always one step ahead… he leaves behind only a trail of gifts.
