Project2 ( Qualitative Research)
After finishing the first research, I proceeded with the interview after the updated questionnaire specifically through feedback. The questions are focused on ‘User recruiting & templates, and the questionnaire is complete so that both first and second users can answer comprehensively.
The questionnaire is divided into a total of five steps to write an interview script:
1. Introduction and context setting
First, provide the name of the interviewer and the time it takes is provided before starting the interview. Moreover, I explained to the user what kind of research the interview is for, what functions it will provide to the user through this study, and what benefits it can offer to the user. I lifted the boundaries so that the interviewees could answer comfortably, and finally, whether it was okay to record the interviews of the interviewees.
2.Background question and establishing report
I asked for age, gender, and occupation to know the information of the interviewees with anonymity. Before moving on to a more detailed question, I asked the interviewees whether they had experience using the Universal app, the date they used the app recently (because users’ experiences can be different according to the app updates), and how they came across the Universal app.
3. High level questions
First, before entering the app-related questions, I asked the interviewees what they expected the most before visiting Universal and whether they had any uncomfortable experiences traveling around Universal. Through the users’ reason for going to Universal and their lack, it takes the most prominent role in focusing on app improvement.
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Next, I asked questions related to the universal app. Ask users about their comprehensive view of their experience of using the Universal app, their purpose of using the app, and their most excellent satisfaction and challenges.
4. Detailed question about the task
In the detailed question, I asked questions to understand the behavior and thoughts of users. The questions were about features users used the most in the app, expectations and features that users want for the app, and if they were willing to use the app the next time they visited Universal.
5. Closing the interview
At the end of the interview, I wrote five persona. Each persons describes about persona information, quote, main goals, job responsibilities, needs, and pain points.
What is your take away?
After interviewing and writing persona, I was able to bring a lot of necessary feedback and ideas to improve the Universal app. Most users expect about Universal, and the prominent reason for using the app was the rides. Users expect types of rides, famous rides, rides’ wait time, and virtual line pass through the app. The most impressive answer throughout the interview was comparing other theme park apps. The Universal app is well organized and neat and accessible but tedious. For example, in the Walt Disney app, they stimulate users’ interest by showing animation characters and animation effect when users excess to the specific theme park screen. On the other hand, the Universal app only shows realistic photos and information and has no illustration or animation effect. Therefore, through this, I believed it would be nice to show a scene from a movie, an animation illustration, and add an animation effect. Next, when looking at the food menu through the Universal app, users felt inconvenient because the food menus were without pictures. Users cannot predict the food by only its name and written description. People have more confidence and faster understanding when encountering photos and videos than writing. Universal is the place that comes from various places, so it will be difficult for people with English as not their first language to choose food menus only with a written description in English. Other than these, I was able to bring a lot of good ideas to improving the Universal app for better users’ access and convenience.
Feedback
I praised for dividing interview questions step by step and extracting information. After the presentation about the interview, I had questioned whether this application was equally applicable to everyone (accessibility). In other words, for example, whether this application also applies to people with long-term and short-term impairment. I realized that I could not answer this question and that I did not think about users comprehensively. Next time, I should try to focus on the scope of users.
