Project2 (Problem Canvas)
After interview the users and persona, I use ‘Problem Canvas’ to understand and define problem specifically. Problem Canvas is an activity that can view problems from various perspectives through a psychological approach to improve and solve the problem. Through problem canvas, you can understand the core problem, when the user encounters the problem, and how the problem is solved and resolved when the user encounters it. Moreover, you can direct how to solve and approach potential customers.
Before begin the problem canvas, I did chasing thought debate to define the purpose of improving the Universal app and root problem with this project implementation. Chasing thought is a method to find the fundamental reasons and purpose of problem. Repeatedly asking the reason for the problem or action, and if the answer to the reason is repeated again and again, that repeated answer is the fundamental reason and problem for the problem or behavior.
The first question started with, ‘Why do you need to improve the Universal app?’ And three reasons to improve the Universal application is: ‘Don’t know how to use the app for the first time,’ ‘Don’t know what the app was for,’ and ‘Reluctant to download the app without knowing the purpose.’ Briefly write down the reasons for this: “Don’t know any information about Universal Studios,” “Do not planning and searching the information before going to Universal when I’m going with my friends or company”, “Friends explain about Universal to me, and reasons of explaining it is to reduce hassle at theme park” and “Reducing the hassle brings good memories."
Through this, it was possible to derive a circulation point for the purpose, problem, and solution of the behavior. The reasons and purposes of creating and improving the Universal app are to “Reduce the hassle,” “User get annoyed when problem happens,” and “Problem occurs and get annoying leave bad memory.”
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Why you have to improve the Universal Application?
- Purpose: To make good memories
- Problem: Hassle
- Result of a problem: Annoying
- Failure to Problem Results: Bad Memories
After accurately understanding the reasons and problems for improving the Universal applications, I write ‘Problem canvas’ based on Interviewer Persona. Looking at the problem from various perspectives and understanding the problem in detail, it is possible to reduce the second sudden problems that may arise in the next stage of the project. Problem Canvas has 7 sections: Problem, Context(When), customer, emotional impact, quantifiable impact, alternative, and alternative shortage.
Summarize
- Project title
an amusement park application to improve the user’s accessibility and convenience. - Purpose
Improving Universal Application - Why?
Providing convenience and reduce hassle for customer’s good experience - Result(route problem, corer problem)
Hassle - Reasoning(why this result come-out)
People get annoyed when they facing trouble when making good memories, and this turns into bad memories.
