STRUCTURE

THE SCAMPER

Bellow are each section of the Scamper structured idea generation. I chose a different product for each section and the best ideas are in bold and sketches of them are at the bottom of each section.

Substitute — Pretzels

1. animal-shaped pretzels
2. jumbo pretzels
3. sweet pretzels (salt replaced by sugar)
4. alphabet pretzels
5. pretzel building blocks/logs
6. rainbow pretzels
7. hollow pretzel balls
8. pretzel cookies
9. pretzel dogs (pretzel corndogs)
10. pretzel seasoning (salt shaker filled with pretzel crumbs)

Combine — Potato Chips

1. combine with cheese and pepperoni to make potato chip pizza nachos
2. potato chip sandwich
3. tomato/potato chips
4. potato chips sold with dipping sauce
5. potato chip pizza crust
6. dip-filled potato pockets
7. potato chip garlic bread
8. magnetic poetry (but with potato chips)
9. combine with umbrella to get packaging that expands into a bowl
10. combine with popcorn packaging/cooking method to get homemade potato chips

Adapt — Granola Bars

1. healthy dessert burrito (granola bar tortilla, bananas, etc.)
2. one long rolled up granola bar that can be used at parties (cut off the end and serve it).
3. granola bites (mini granola bars)
4. granola puzzle pieces
5. granola cube (giant block to take pieces off of)
6. eliminate individual packaging
7. sell as a sheet to be used with cookie cutters
8. burrito-sized/shaped granola bars for easier holding
9. fruit bar, for the extremely health conscious
10. meat bar, for the non-health conscious

Magnify/Modify — Chips & Salsa

1. giant sturdy chip covered in salsa and cheese (for a pizza)
2. salsa bites — chips full of salsa
3. salsa bowl made out of a chip (like a tortilla bowl)
4. make thicker (cracker-like) chips
5. salsa squeeze tube
6. nacho lasagna (layers of chips, salsa, guac, cheese, etc.)
7. put chips into a hollowed out tomato
8. salsa, bean, cheese, guacamole, etc. puree to dip chips in
9. super spicy chips and mild salsa
10. salsa bread with chips sprinkled on top

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Put to Other Use — Popcorn

1. use as packing peanuts in an edible shipment
2. popcorn pit, for jumping and playing (like a ball pit)
3. flatten into popcorn paper (like rice paper)
4. popcorn exploding confetti can
5. use as a timer for baking (chicken for example), when it pops, it’s done
6. adapt a soda machine to dispense popcorn and various toppings
7. popcorn meal (like oatmeal)
8. popcorn bread (cornbread using popcorn instead of corn)
9. pass notes in class (write it on the popcorn and then hand it to your friend as if you’re sharing food)
10. popcorn bouquet, with different flavors

Eliminate — Chocolate Chip Cookies

1. remove chocolate chips to make a plain cookie
2. eliminate flour, (becomes a sort of chocolate chip paste/frosting)
3. eliminate sugar, chocolate chip biscuits
4. eliminate butter, chocolate chip fluff
5. remove air (somehow compact into a super dense cookie)
6. remove chocolate chips and replace with air to make a bubble cookie
7. remove the middle to make a hollow cookie
8. remove entropy (randomness) by mixing the dough thoroughly into a homogeneous mixture
9. remove baking process to make cookie trail mix
10. remove the chocolate chips and put them into the middle of the cookie to make a cookie coating around a chocolate center

Reverse/Rearrange — Cereal

1. cereal box and milk container are sold together and are poured at the same time, instead of one after the other
2. sell separate ingredients (flakes, marshmallows, cranberries, etc.) and let people mix and match as they choose
3. Sell toys with free cereal inside
4. mix milk into the cereal instead of pouring it over later
5. sell bland cereal and allow people to add sugar to it later
6. make cereal that’s not sweet (salty, sour, etc. instead)
7. make cereal that’s not crunchy (chewy, soft instead)
8. make one giant flake instead of a bunch of little ones
9. use vegetables instead of fruits and grains
10. cereal that cleans your teeth instead of getting them dirty

Table Based Tool — Hit Matrix Analysis of Cereal & A Lunch Box

For the Table Based Tool I chose to use the HIT (Heuristic Ideation Technique) Matrix called Cross Products. The two products that I chose to cross were Cereal and a Lunchbox. After conducting the Cross Product matrix with the two selected products, this was the final matrix:

Cereal is the vertical axis, and Lunchbox is the Horizontal.

3 Ideas from Table Based Tool

10 Best Ideas So Far