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Sell Medium to the Italians

1 min readJan 24, 2026

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There’s news making the rounds everyone but admins & janitors got the boot from Vimeo. A rollup shop called Bending Spoons bought the $417-million-revenue-per-year Youtube ‘competitor’ last year for $1.38B.

It’s safe to say Medium fumbled the bag somewhat with their army of writers writing for free & readers reading for money. But a lot of the former’s work still ranks highly on Google, and fractions of pennies multiplied by billions of search impressions add up. All Medium ever needed to do to not have Substack eat their lunch was to get out of their own way.

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Why keep around curation teams & visionary product roadmappers pondering curation rules now? 2 guys (in case the other one quits) armed with Claude can keep this CRUD app generating passive income until the Sun explodes.

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My ‘For you’ tab on Medium filled with whiny “AI is a big nothingburger”-slop
Are you trying to chase me away?

The idea guy gave up 3.5 years ago. So there’s no egos at play anymore, either.

To be clear, Medium’s story is far from over.

If you need to say it…

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Lauri Elias
Lauri Elias

Written by Lauri Elias

Not famous enough for a Substack