Product + Creative Questions
As I’m in lockdown this holiday, I’m indulging in my obsessive reading and lately, the theme is Product Management.
I have just been promoted at Secret Location and now I’m overseeing a group of Products instead of just “Producing” World of Peppa Pig App (targeted at 2–5 year olds). I’m now looking at a portfolio of digital preschool mobile apps.
Yeah… Producing. It's a weird world I live in making product with traditional entertainment titles. The app has 3 categories, each with activities that our young audience can play with. So… am I solving a user’s problems OR am I creating entertaining experiences for young users OR both? I mean, what problems can an app solve for a 2 year old?
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I was just reading about Scrumfall and I really identify this. Our activity pipeline functions more like an entertainment pipeline. Pitch, story, design, production, then user testing, then more production… etc. Therefore, elements of waterfall. But we do have iterative parts that are scrum. Our own version of what works for us.
What I’m struggling with is where is the line between the traditional gaming and product processes? How does one create an entertaining product that doesn’t solve problems, but makes your toddler giggle and still follow best practices from both worlds?
This is going to be a fun adventure.
