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@jw_anderson I can’t thank you enough for this inspirational and progressive comms appeal.This is how brands can tap into cultural meaning, and do it with authenticity and respect. The entire process, including the use of @tylersphotos, conveys authenticity and genuine appreciation for a contentious subject area: cultural appropriation; creating new meaning through cultural references keeps the brand relevant and exposes JW’s brand to a new growing demographic. A win for society and a win for shareholders hehe. This is genius. ⠀
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Fashion is a powerful medium,therefore, by positively harnessing it’s appeal to convey representation is key, especially in our current polarised world. #representation #equality #diversity #brand #brandidentity #inclusion #branding #fashion #diversityandinclusion
