LinkedIn Live
LinkedIn isn’t known for its speed of innovation, but earlier this week, they announced an update that’ll take the social networking platform to another level. They’ve finally added their own live-streaming option.
LinkedIn’s new live video tool — called ‘LinkedIn Live’ — will provide another option for video content on the platform, which, since LinkedIn launched it’s native video tools back in August 2017, has grown to become the most engaging content option available to users. LinkedIn Live will be a great tool for businesses to reach more B2B prospects as well as building their brand.
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According to Social Bakers, LinkedIn users are 20x more likely to share a video on the platform than any other type of post. In line with this, LinkedIn also launched video Sponsored Content, and video for company pages early last year. The addition of LinkedIn Live will also enable LinkedIn to build on the ‘record levels’ of engagement that it’s currently seeing on the platform.
Initially, LinkedIn Live will only be available in the US, and will be via invite-only. Those who want to be part of the first roll-out will be able to apply through a contact form in the coming weeks — there’s no information, at this stage, but Social Strategy predict a broader rollout won’t be far behind.
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