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Product brand or company brand? What’s more Important?
What Thoughts Exist on This Matter? I’ve got a couple, although you didn’t ask, I’ll share :).
Recently, I discussed with an acquaintance several mobile games that topped charts in 2018–2019. They were remarkable and meticulously developed products, offering engaging gameplay experiences (during the era of blatant hyper-cashing, this seemed unusual and significantly distinct). The games were popular, but the developer was not. This became a fundamental stance of the studio’s founder, who came to this idea after a few chaotic and unsuccessful attempts to do something with the corporate brand, using an approach like, ‘I want everything, and I want it tomorrow.’ Fast forward five years, I am googling those same games. What do I see? They’ve been sold to other studios. The company itself still exists, but it went through hell: closed offices, massive and unsightly employee layoffs, public disputes. Their portfolio consists of about a dozen projects across various genres, most of which haven’t been updated for a long time…
In short, a vivid illustration of what happens to a company solely focused on product branding. Typically, the following occurs: sooner or later, someone emerges, releasing a better product (or the audience’s needs that these products fulfilled simply disappear), and you’re left by the wayside. You gaze at the…
