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Insights from India’s biggest esport event : BMPS 2025
Right after the match ends, the audience doesn’t disappear — they migrate.
According to the India Gaming Report 2024 (Dentsu x IWMBuzz),
75%+ of Gen Z and Millennials open a social media app immediately after playing a game.
This isn’t just about players.
It’s a behavioural pattern — one that likely extends to viewers of esports too.
Especially during high-stakes tournaments like BMPS.
📉 I tracked this data via Youtube V3 API and found something interesting -
- ~60% viewership drop within 5 mins of a WWCD
- ~71% by the time it cuts to a break
Assuming a 150K peak, that’s 100K+ viewers jumping to another platform in a matter of minutes.
If your brand isn’t there first, someone else will be.
Now here’s the gap:
👉 The moment after the match ends.
When viewers instantly hop from YouTube to Instagram.
