CES 2024 — Autotech and Mobility Highlights

For the eighth time in a row, I am happy to report the mobility and autotech highlights from CES in Las Vegas, the most influential technology show — see here for reports since the 2017 edition.

The 2024 edition featured 4,300+ exhibitors and was visited by about 135,000 attendees over four days. A total of 1,400 startups filled up the packed Eureka Park (below). These metrics are significantly up vs. 2023 though still far the peak in 2019 when CES hosted 180,000 attendees.

Following is a summary of the four days and 60 km I spent visiting many of the 600 or so established or emerging automotive and mobility companies, i.e., OEMs, suppliers, tech majors and of course startups at various levels of maturity.

The major trends at CES 2024 in the mobility and autotech space addressed software (essentially software-defined vehicle and components), AI including GenAI, as well as user experience (including displays, lighting, AR). Autonomous driving in general (vehicle, Lidar, SW stack) has receded somewhat, the focus shifting to ADAS. Electric vehicles being a given at CES, there was more focus on charging and less on batteries. Lastly, the hydrogen ecosystem…