Visual Elements 101
Follow along as we learn all about visual elements in the Merchkit App.
What are visual elements? Color, light, layout, space, signage, and storytelling. There are two visual element categories: interior elements and exterior elements.
One interior element is the store design which is the decoration of the store to match the theme delivered to the customer. This includes the furnishings, carpets, wall paintings, shelves and pictures.
Another interior element is store layout & planogram which is the store plan that assigns specific areas of the of the store to different product groups. You also have the display space which is the space used to display the products. Signage is any printed materials that display the store’s message to the customers. Lighting is also a very important element in creating the store ambiance and in highlighting specific focus areas. We also have the materials used in visual merchandising which include fixtures, props, frills, and marketing materials.
Colors play an important role in creating a coherent atmosphere and telling a relevant story to the current season. You can view a variety of furniture and display fixtures in the Merchkit App.
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Now, let’s talk about exterior elements. The window is designed to attract customers into the store and reflect the current theme of the store’s merchandise. The storefront is the area surrounding the store entrance. View a variety of windows and backdrops in the Merchkit App.
Elements categories include mannequins, greenery, room dividers, curtains, tabletop accessories, display furniture, seating, lighting, wall mounted fixtures, pedestals, and more.
Let’s explore how to use the elements. Choose a store window backdrop in the Merchkit App. Establish a style or theme. Incorporate related elements. Add props of color or greenery elements. Add stylistic elements like lighting or curtains. Add details that speak to the customer. Add your final touches.
For a store interior, start at the center. Let’s set up the store point of sale (POS) area. Add lighting fixtures. Use coordinating color tones. Add POS display elements. Resize elements accordingly. Choose a register. Add store product fixtures. Hangers add a realistic touch! Fill background elements. Mannequins make it perfect! Use mirrors when needed. Try unique greenery placements.
Now, for a product photo, choose a backdrop. Add products. Resize products onto fixtures. Don’t forget the greenery! Add extra elements for a pop! Product photo perfection!
Thanks for joining us! See you in the next one!
Check out the Merchkit Academy: Visual Elements 101 video here!
