Applying Explainer Video Promotional Strategy | By Video Animation Services
So first of all, if you have decided for creating an explainer video for your company by a video animation services provider or yourself, congratulations! I know it was a long time, but I’m sure that if you haven’t heard of explainer video promotion and video marketing before. This article is very valuable to you. And now there are 2 additional points that I have completely concealed from you until now. It enables you to understand the application of explainer video promotional strategies with the video animation services.
Source: https://visualdesigninc.com/blog/explainer-video-study-2021-thought-leadership/.
Therefore, as a reward, I am now listing the exact steps that you have to apply as a video animation service below, so to speak. There are 6 in total:
1. Create a landing page (as simple as possible)
2. Produce an explainer video
3. Generate traffic to your landing page (SEO, SEM, social, banners, etc.)
4. Generate leads
5. Call after people
6. Retarget your potential prospects
1/6 create a landing page (as simple as possible)
Yes, the focus here is as simple as possible. A landing page is not to be confused with a website. In other words, the landing page is ONLY used to sell your product. There should be no “tabs” such as “Home”, “About us”, etc. Most video animation services providers who take care of the landing pages do not keep this in mind.
It is structured as simply as possible. No distractions, pop-up windows, annoying “chat with me” windows that distract you, just 1 explainer video, 1 headline, 3 corner points that give the customer security, and 1 field where the customer can “register” and “contact us” can accommodate.
That’s it! There is a very good UX book, don’t Make Me Think, that explains exactly why so many companies fail with their online strategy because the focus is on 100 different things instead of just the most important. -> The customer. Any video animation services provider must know this part of the marketing phase.
2/6 — Produce an explainer video yourself or from a video animation services provider
If you want to generally know more about the subject Explainer videos such as styles are there, explainer film awards like the price differences arise, who are the best explanatory movie services in your state, and another 100 other topics.
Otherwise, a short summary from me on how you can find the right explainer video provider or video animation service provider, how much you should pay maximum and what you absolutely have to pay attention to during production.
First of all, of course, the question arises whether you can make a product video, i.e. an explanation video, yourself (like me) or let a professional video animation services provider do the work. Although I also created the first explainer video myself, I would still absolutely advise against it.
The animators also called motion graphic designers, and the illustrators who work for us produce in such a high quality that my knowledge and technical know-how can never keep up. Especially, if you look after the top DAX companies and they have very high standards. Simple animation is no longer enough. See below one of our recent videos for a client of ours.
If you are of the opinion that you can do this video independently and, so to speak, a cheap explainer video (which you won’t be unless you are a motion graphic designer), then please for God’s sake produce it yourself and save yourself a lot of money. If you are of the opinion that you cannot do this, but still want to try, then I honestly ask you to answer the following questions with yes.
· Can I write a script/screenwriting?
· Storyboard
· To draw
· Illustrate
· Programs Ae, Ai, Maya, Nuke, Fusion
· Sound design
In a highly professional explainer video (which should be professional because it should represent your business and not give the impression “Oh God, that’s unprofessional” (like our first video actually) 5–7 different people work for us.
Starting with the conception, up to the draftsman, the illustrator, the animator (who cannot draw but only animate) to the musician (who has studied music) and writes individual songs.
Since these people, all have to be paid, of course, and there are unfortunately very few of these specialists, you can now imagine why various explanatory videos can amount to up to $ 100,000.
Like this one from Tinder, for example, which was animated in 3D. (3D is its own type of animation and should not be confused with 3D movies. The most popular software here is Maya or Cinmea4D).
So in summary: Let a professional video animation services provider create it for you. There are enough great providers here who can help you. A quick Google search proves it. Okay, but how do you find the explainer video provider for you who is also in your price range?
Quite simply, write to the first 4–5 explainer film providers on google or give them a call. Tell you exactly what you intend to do, how long your video should be, when you need it, and let us advise you first. A professional explanatory video agency should then tell you which types of explanatory videos are available for you or which should suit you. When the question of style has now been clarified and you would like to have a flat design explanation, for example, the most important question comes up.
How much can it cost?
Below is a list of where we think these are fair prices. In general, you should always pay attention to whether videos are created with drag & drop software (as I used them first), such as mysimpleshow.com, or whether every single graphic is actually drawn manually by an artist (which is an enormous effort and skill required)
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Roughly you can say that explainer videos with drag & drop software
Should be between $ 800 — $ 2000 for 2 minutes (no more, but also no less, as the quality will decrease a lot here)
Of course, there are also video animation services providers who create a video for you for $ 400, but here you have to consider that an inferior speaker will probably be selected for this price (because in DE, for example, there is a speaker association where prices are legally prescribed and these alone between $ 200 — $ 700) and the licenses and rights are not purchased either. In other words, if you simply take these templates and graphics from Google, the next Intellectual Property lawsuit might be waiting for you. So be careful here and of course, ask the big agencies exactly which rights and licenses are included and which are not.
Remember that individual explainer videos, such as the “hand-made version” we have, can also amount to between $ 2,499 and $ 15,000. But as already mentioned, it’s a one-time investment that definitely pays off. And if the risk is too high for you to spend so much right at the beginning, then I suggest that you start with an explainer video in the middle segment, e.g. the premium version. If you notice that it is bearing fruit, you can always “upgrade” to handmade explanation videos. (This is how many of our customers do it using our video animation services). Below is an overview of our packages:
Step 3/6 — Generate Traffic
Well now that you’ve created your first explainer video and your landing page is ready to go, you are of course missing one thing: traffic.
No explainer video, no matter what quality, will help you when no one is visiting your landing page. And here you now have 2 options:
Do it yourself
Find a good performance marketing agency (that won’t rip you off)
1. Do it yourself
As already mentioned, I am also a lecturer for online marketing at the University of California. As already mentioned, yes it costs something and no I don’t get any cents for it. I just think it’s high-quality content (like this article) and it will help you learn the basics.
If you want to learn about SEO, how to get on top of Google organically without pay, I suggest you take the Basic Course from MOZ. It’s great and I’ve also taken it.
2. Find an online marketing agency
If you have a little more budget or maybe don’t have the time to teach yourself all of this, I advise you to look for a good performance marketing agency. Here, I can only recommend one agency of mine that is absolutely professional in performance marketing: Visual Design Inc.
Again, I don’t get any commission or referral fee. As it is in life, one simply likes to recommend good services.
Well, we’re almost at the end. Hold on for a moment.
4/6 — Generate leads
Now that you’ve brought traffic to your website, that doesn’t help if your potential customers don’t call or write to you, right? So what are you supposed to do Very easily? Make them, as Don Corleone would say, an offer they cannot refuse.
And then give them the opportunity to contact you as simply as possible or to enter your contact details via formal (please not more than 3 fields: name, email, contact number).
Yes, I know it’s self-explanatory, but you don’t know how many landing pages I’ve seen without a video and without a contact form. These are really the basics and are unfortunately often overlooked. But where from if you don’t know!
5/6 — Call out to people
Personal contact is still important and we don’t leave it entirely to chance if someone contacts us. For the simple reason that you never know what is happening with your prospect. It may be that he is about to contact you, then his battery is out, his cat jumps in his face, the PC crashes, or, more likely, he is at it, he opens another window because someone wrote to him on FB and forgets about it you.
Since you now have his address or phone number. you can call him and politely and not intrusively ask how you can help him. Please don’t use pushy sales tactics like with Wolf of Wall Street, it annoys the people on the other end.
6/6 — retargeting using video animation services
Last but not least, retargeting is also known as remarketing. The same principle applies here as above; you never know what will happen or what the prospect is doing at the other end. If he doesn’t enter his contact details, you can at least retarget him with banners on Facebook / Instagram, websites, or even YouTube videos. Say if he/she was on your website, he/she will receive your advertisement for the next 30 days, for example. You are sure to know that from other companies as well as if you once got advertising on the website where you have just been. This is not called magic, but retargeting or remarketing.
Conclusion
And so, we entered a highly competitive market very successfully in a short time.
And this is exactly what you have now. I hope this monster article could help you. If you have any questions related to video animation services, feel free to write to us.
If you have found another method or have perhaps already used this method, we would be very interested to hear from you personally about your experience or opinion. You are also welcome to write them to us on our website.
All the best!
Mark Sinclair
