“Physical retail accounts for 93% of sales today, and even with online growing at fast speed, it will account for 80% by 2025”
José Neves, CEO & founder, Farfetch
TRENDS
“It is going to be another 10 years before VR hits mass marketed options”
Mark Zuckerberg
“Pokemon Go was downloaded 600 million times”
Emily Hare, Contagious’ managing editor
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GETTING IT RIGHT
“If shoppers have access to sufficient content in store, they are 30% more likely to purchase the product”
Max Factor Blippar Report
“63% of consumers are willing to pay more for a ‘simple’ experience, with less choice”
Siegel & Gale 2015 Global Brand Simplicity Index
“Consumers are 20% more likely to taste and appreciate flavours with a sensory immersion”
Oxford University study commissioned on The Singleton Whisky
Research has shown that with the right creative, at the right touchpoint, with the right message brands can increase sales by up to 27%.
Campaign
