Capstone: Reviewer Report #2
Context
Part of the Capstone process requires meeting with a mentor to review your progress and receive suggestions for improvements in the future. I met with the Creative Director at McCord Design Group, Tanya Pereira, once again to follow up on the progress of my Senior Capstone Project, LavaLand Music & Arts Festival. Here is the link to the report from my first meeting.
Suggestions Given
The most significant change to this second meeting was the level of preparation and progress I could share. As I explained in my first reviewer report, I had struggled to clearly and adequately outline my idea and project brief, and the design progress was suffering. Since rewriting my project brief, the design strategy has gotten back on track and in sync with my project goals and description. Because of this, I made massive improvements and progress in each of my products, including the identity, color scheme, website, signage, and posters/illustrations. Ms. Pereira was largely encouraging and positive in her feedback. I asked her to critique my progress on my logo marks. I had tried a few versions and revisions but wasn’t happy with them and needed some suggestions on what to do differently. She told me which she liked and prompted me to make a slight color change, which improved it. She also caught me presenting in a self-deprecating way when I shared my website with her, which I appreciated. She encouraged me to speak confidently and not discredit my work.
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Adjustments to Make
The only adjustment she suggested and that I made was to the logo mark. I changed the color of the outline, which finalized it. I then added it to my website and final presentation.
Comparing to the First Meeting
The second meeting was vastly different from the first due to the progress I made due to the first meeting. Ms. Pereira pointed out the disconnect between my project brief and design strategy which was what I needed to hear. This advice helped me get back on track and show much more progress. I felt more prepared and confident to show her what I had accomplished. I was also grateful for the opportunity to thank her for her helpful advice that allowed me to get to where I am in the project.
Things Done Differently
As mentioned, the most significant thing that I did differently from the first meeting was to prepare and work hard. I prepared for the first meeting, but the change to my project brief allowed me to move forward leaps and bounds from where I was before. I’m grateful for the opportunity to have a mentor who helped me so much, giving me the clarity and confidence to finish the project strong.
