Gigi Hadid launches cozy cashmere line
After teasing her upcoming knitwear line on her social media accounts, American supermodel Gigi Hadid finally launched her first-ever brand, Guest in Residence, as “a founder, creative director, and lover of all-things-cozy,” just in time for sweater season!
Gigi Hadid has been on the fashion scene for years. And to incorporate her love of fashion into her newly launched cashmere line, the brand aims to highlight the timeless beauty of cashmere. The newest line, made with durable materials, is designed to last longer.
The model and creative director via Instagram shared that humans are “Guest(s) in Residence” of their clothes, adding that the clothes we wear had a life before us. Gigi also wishes that, with enough care, the garments would have a “life after us.”
Guest in Residence is crafted with time in mind and with pieces made to last. It aims to close the gap between expensive cashmere and affordable, long-lasting fashion that future generations can still use.
Guest in Residence offers a variety of timeless knitwear, such as beanies, pants, polos, joggers, scarves, and sweaters — fit for daily wardrobe. The model told Forbes that, as a shopper, she has always wanted a specific outfit she loves in 10 different colors. However, most of the time, the line gets discontinued. “[And] you never see it again. My core collection is a nod to that. Your favorites will always be here, but we’ll also give you new things to wear in different ways.”
Inspired by the model’s favorite kinds of people, the first Guest in Residence campaign, titled “Yearbook,” invited models of different ages, ranging from newborn to 100.
“I thought about my favorite kinds of people…the ones that make an effort to show up at any door, land in any country, sit down at any table, with a sense of comfort, and a wonder for the people in front of them and the world around them,” the fashion icon said.
The campaign celebrates pieces tailored for someone of a specific age, representing various personalities and styles. It aims to “illustrate the timelessness and inter-generationality of cashmere.”
Photographed by Pablo Di Prima under the creative direction of Julia Wagner, the campaign stars Gigi Hadid herself, with Aaron Rose Philip, Alastair McKimm, Grace Coddington, and Tonne Goodman, all clad in 100% cashmere-made knitwear. The campaign also includes Antonio Stephon, Beverly Peele, Cameron Lee Phan, May Hong, Mei Kawajiri, Owen Ley, Phyllis Posnick, Sylke Golding, and Waris Ahluwalia, to mention a few.
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For the time being, only US clients can use the Guest in Residence website, but it will be available to everyone globally starting September 12. While it isn’t, check out the oh-so-cozy gallery below.
Originally published at globaldailymirror.com on September 12, 2022.
