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Aswand Cruickshank

Aswand Cruickshank

A six time published author, who teaches business owners how implement innovative teamwork.

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Why Jesse Minter Becoming Ravens Head Coach Makes Sense

2 min readJan 24, 2026

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Promotions don’t come from who you know.

They come from who knows YOU.

That’s the real lesson behind Jesse Minter being named Head Coach of the Baltimore Ravens — and it’s why this move actually makes perfect sense once you zoom out.

The Backstory That Matters

Jesse Minter was the Defensive Coordinator for the 2023 Michigan Wolverines, a team that went undefeated and won the National Championship.

Not just talent.
Not just hype.
Results.

When Jim Harbaugh left Michigan to become the Head Coach of the Los Angeles Chargers, he took Jesse Minter with him.

That’s not random. That’s a stamp of trust.

And here’s where the lesson gets loud:

Jim Harbaugh’s brother, John Harbaugh, gets fired as the Head Coach of the Baltimore Ravens.

And then — look who steps in.

People will rush to say “connections.”
They’ll call it “who you know.”
They’ll try to dismiss it as politics.

But that’s not the real takeaway.

Promotions Don’t Go to…

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Aswand Cruickshank
Aswand Cruickshank

Written by Aswand Cruickshank

A six time published author, who teaches business owners how implement innovative teamwork.