Creating the Outpost
Congrats! You’re at the first step of creating your Outpost.
What is an Outpost?
An Outpost is essentially a truncated pitch deck that you would normally send to an investor. Your Outpost will contain 7 slides that the investor will review to determine whether or not they would like to talk to you.
Let’s Review the Slides
Cover:
The cover slide contains your company logo and tagline. To add, simply upload your logo. If your logo seems way too big when it uploads, simply hover over the area to zoom out. Next, size and place the crop box over your logo for the perfect fit.
Intro Slide:
Investors want to know your company’s higher purpose. Upload the slide that best explains your mission. It can be very simple to capture the attention of the investor. Typically, this would be the first slide in your pitch deck!
Problem Slide:
The problem slide communicates to investors the category problem your company will solve. In this case, taxis are inefficient, so this company is building a rideshare service.
Solution Slide:
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What is your solution to the problem you are solving? Upload the solution slide here!
Market Slide:
Use this slide to highlight your target market, market size and where you fit.
Deal Terms:
Upload the deal terms slide from your deck so you can connect with the right investors. Typically, you would want to include: raise amount, vehicle of investment (i.e. priced, SAFE, convertible note, etc.) and how much runway that gives the company. You can also include how you plan to use those funds and what you’re trying to accomplish with this investment!
Wild Card:
You can use your Wild Card to highlight anything you would like about your company that wasn’t in any of the previous slides that you deem important. For example, this could be a competitive matrix and how you’re different, a roadmap of features you’re building, the team behind the great idea and product and more. You can get as creative as you want here! Additionally, we have added new functionality to upload a video!
What’s Next?
After you complete your outpost, you will have the ability to preview and accept it. From there, it will be sent off to the investor for their review. Once they review, they will either send it to the graveyard 💀 or hit ‘Let’s Talk’ 👋. If they choose ‘Let’s Talk’ you will receive an automated email from me, Finn, introducing you directly to that investor.
Questions
If you have any questions, feel free to reply in the comments, message me on sendoutpost.com, DM me twitter, or shoot me an email!
Good luck!
